The "Don't Get Caught in the Dark" campaign focused on growing brand awareness before the holiday season. The primary media was a 2-month ad buy in Cinemark theatres for the brightest NEBO light available (at that time).

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The ad took the comedic route and featured a discount code to track campaign success. The campaign was supported with social media spend featuring the REDLINE 6K (now a best seller), our "Don't Get Caught in the Dark" campaign discounts, and email blasts to our dealers with campaign assets available for their use.