SOCIAL MEDIA
Strategy. Content Creation. Management
Social Media Optimization
Developed guidelines for NEBO to optimize engagement, reach, and growth informed by social media and google analytics.
Guidelines include brand persona, posting schedule, peak posting time, caption guidelines, influencer requirements, content ideas, and hashtag etiquette.
Results
>1500%
3 Year
Follower Growth
>3%
Engagement Rate
2,300+
NEBO Insider
Group Membership
100+
Ambassadors
Brand Ambassadors
A large part of our social media plan included brand ambassadors. Ambassadors are a great way to expand your following (especially into new niches) and generate sales through affiliate links.
NEBO has worked with over 100 ambassadors since development of their social media guidelines helping their channels grow and generate unique influencer generated content.
Social Media Stories
Created a variety of social media stories to engage our followers with our campaigns, products, and brand. Some examples include a weekly Monday mailbag, testimonials, products highlights, and voting on head-to-head product matchups.
Instagram Bio Link
Instagram does not allow links in captions or comments. Because of this, I created a mobile landing page for NEBO's bio link.
This allows us to link to a variety of pages relating to our scheduled posts. The full mobile page includes current sales, campaigns, giveaways, new products, ambassador opportunities, and more.
NEBO Insider
Managed the NEBO Insider Facebook group dedicated to our most loyal customers. The group functions as a community of customers able to interact and engage about their products with each other and our brand. In return for their brand loyalty, Insiders get exclusive information, prereleases, unique sales, and more.
Grouping our most loyal customers together gives us the opportunity for user generated content, testimonials, market research, and high return advertising.