STRATEGY
SMO. Campaign Strategy. Rebranding.
Certifications and Skills
Google Ads Search, Google Analytics, Focus Groups, Surveys, Social Media Scheduling, Analytics, and Content Generation
SOCIAL MEDIA OPTIMIZATION
Social Media Optimization
Developed guidelines for NEBO to optimize engagement, reach, and growth informed by social media and google analytics.
Guidelines include brand persona, posting schedule, peak posting time, caption guidelines, influencer requirements, content ideas, and hashtag etiquette.
Results
>1500%
3 Year
Follower Growth
>3%
Engagement Rate
2,300+
NEBO Insider
Group Membership
100+
Ambassadors
Brand Ambassadors
A large part of our social media plan included brand ambassadors. Ambassadors are a great way to expand your following (especially into new niches) and generate sales through affiliate links.
NEBO has worked with over 100 ambassadors since development of their social media guidelines helping their channels grow and generate unique influencer generated content.
CAMPAIGN STRATEGY
Consumer Research
Conducted survey research complete with a detailed analysis of responses breaking down differences by age, gender, race, income, pre and post VR experiences, etc.
Directed 4 focus groups with a detailed analysis, recording, and transcription. Focus groups were broken down by college students with VR experience, without VR experience, and an even split. The 4th group were high schoolers with a mixture of VR experience.
Party Observational Study
To see our target market interact with the product firsthand, we threw a party with the Meta Quest 2 as entertainment.
This observational study allowed us to see peoples first interactions with Meta Quest in a social setting. Afterwards, we asked each person to answer a few questions about their experience allowing us to create a detailed report on our findings.
For example. one of our finding's showed women were less likely to use the Meta Quest in social settings in fear of look silly. Men were less likely to experience this fear. If not for this observational study, we would not have known to ask this question in our surveys.
Market Profile
Through our research we developed two market profiles, "Homesick" and "Social Butterfly". These people seem different but have one important thing in common, a need for connection, whether that's strengthening current connections or creating new ones.
REBRAND CAMPAIGNS
NEBO
Developed guidelines for NEBO to optimize engagement, reach, and growth informed by social media and google analytics.
Guidelines include brand persona, posting schedule, peak posting time, caption guidelines, influencer requirements, content ideas, and hashtag etiquette.
Directed photo and video shoots to develop new asset guidelines in accordance with brand and social media optimization guidelines.
TRUE
Formerly known as TRUE Utility, a pocket multitool company, TRUE is now a knife focused brand featuring new brand guidelines such as tone of voice, colors, logo, photography guidelines and more. Full social media guidelines complete with hashtag etiquette, keyword usage, and more were also created.
Now with TRUE, you can tackle any task without having to quit, disrupt or postpone your daily activities all within the palm of your hand or bag.
Part of our rebrand is My TRUE Story featuring real people and the reason they everyday carry.
