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TRUE Rebrand
Formerly known as TRUE Utility, a pocket multitool company, TRUE is now a knife focused brand featuring new brand features such as tone of voice, colors, logo, photography guidelines and more.
With TRUE you can tackle any task without having to quit, disrupt or postpone your daily activities all within the palm of your hand or bag.
Part of our rebrand is My TRUE Story featuring real people and the reason they everyday carry.
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